About Us


WMS was founded in 2005 by Carl Hanna, upon Wrightson’s exiting the Forestry Industry. Carl saw an opening to provide personalised harvesting and marketing and management services to forest and woodlot owners in the Waikato and Bay of Plenty, who had often been underwhelmed by the level of services from other forestry companies.

Since then the business has rapidly expanded to become one of the larger private suppliers of forest harvesting and marketing services in the North Island. This success is a direct result of strong client and industry relationships, with a large amount of work coming from referrals. WMS has a solid team of proven contractors and prides its self on using local contractors where possible. WMS has strong ties with a number of key domestic and export log customers to maximise client returns, in a wide geographical spread.

Wood Marketing is owned and managed by Carl Hanna and Duncan Mills.

We are supported by our experienced team of seven staff in administration and operational positions.
BSc Tech (Forestry) and NZCF

Based in the Rotorua area. Has a broad knowledge base of the forestry industry. Starting from the ground up as a faller before moving into forest management, gaining experience in harvesting and forestry management, before moving on to specialise in private forest management and harvesting. Extensive hands on business experience in forestry and other primary sector industries, through a number of business interests.

021 882 417   |   Email Carl

BSc Tech (Forestry)

Based in the Waikato, has spent a number of years with Carter Holt Harvey in operational harvesting roles within the Forestry business, before moving to the Pulp and Paper division in a commercial procurement role. Extensive experience in harvesting systems and planning, stumpage procurement, log sales and contract management.

027 285 5598   |   Email Duncan

Mission Statement / Goals

WMS prides itself on providing a professional, competent and personal forestry service to ensure our clients receive the maximum return on their forestry investment. We as the business owners deal directly with clients to provide a hands-on service to ensure the best result for your forest or woodlot. At the end of the day it’s our reputation and livelihood on the line so we have to get it right!

Our goals are to:

  • Keep an open honest approach to all our clients and customers
  • Provide sound forestry industry advice and management
  • Maximise the return to your forestry investment
  • Achieve a high level of compliance to forest industry safety and environmental standards
  • No group of individuals can beat a good team
  • Enjoy what we do and make your forestry industry experience a good one